Daniela Bertoldo is an executive with over 25 years of experience in business development, commercial leadership, and organizational transformation. She has a strong track record in B2B and B2C operations, channel expansion, digital transformation, and high-performance team management.
She served as Managing Director at CVC Corp., the largest tourism company in Latin America, where she led the company’s main business unit and was responsible for over 1,400 franchises.
Previously, she held leadership positions at financial services and corporate benefits companies, such as Alelo, a benefit card company founded by Bradesco and Banco do Brasil, and Ben Visa Vale (a Santander Group company), a corporate benefits startup developed nationwide under her commercial leadership.
Furthermore, she founded the Bert Institute, an organization dedicated to human development and leadership strengthening, with consulting, training, and mentorship programs that have impacted professionals and companies across various industries.
Her career has been characterized by performance in highly complex and competitive environments, leading restructuring, expansion, and brand consolidation processes.
